Industry Insights

2026 isn’t just a new year for Latamways, it marks a strategic shift. We’re moving beyond traditional language services to become a specialized partner in AI enablement and multilingual data quality.

LLMs are scaling fast, but data quality remains the key differentiator. Without human-verified Ground Truth, models hallucinate, bias is reinforced, and real-world performance suffers.

AI can accelerate labeling, clustering, and multilingual expansion. But it can’t guarantee cultural nuance, intent accuracy, or consistent evaluation benchmarks. That’s where expert human intelligence comes in.

This second newsletter of the year shares our perspective on how AI and human expertise must work together to build reliable, culturally aware models. Better data means safer, faster deployment, and stronger outcomes across markets.

If your team is working with LLMs or multilingual datasets, let’s talk.
Technology supports quality. People guarantee it.

Let’s build smarter, together.

Humanitarian commitment and corporate social responsibility not only positively impact local and global communities, but also enhance the reputation and purpose of companies.

➜ Community participation | Volunteering offers a unique opportunity for businesses to make a tangible difference to people’s lives and build strong relationships with their local communities.

At Latamways, we regularly dedicate time to volunteering at industry associations as well as institutions and events. By volunteering, we educate people and make our industry more visible and motivate young people to pursue careers in language and technology.

➜ Event sponsorship | Sponsoring events is another effective way companies can demonstrate their commitment to social responsibility. Partnering with nonprofit organizations and supporting various initiatives allow companies to amplify their impact.

We are proud to have sponsored major events in our industry, especially at local level such as CLINT, and to be members of pioneering organizations such as Translated in Argentina, Rotary International and Women in Localization. 

➜ Support for causes related to the industry | It is essential that companies look for ways to contribute positively to the areas in which they operate.

Latamways collaborates with organizations involved in diverse efforts to advance our industry. This year we were part of Translated’s Research Center, imminent, which gathered AI experts and localization veterans in Uruguay to discuss the challenges of languages in Latin America and artificial intelligence. We were also an active participant of a trade mission to the UAE organized by Glocal International which reinforces our commitment to the sustainability of our industry.

By focusing on our humanitarian commitment and corporate social responsibility, we not only contribute to making the world a better place, but we also strengthen our connection with society and the impact we generate on it. 

#Impact #HumanitarianCommitment #CorporateSocialResponsibility #Positivechange #TeamLatamways #Latamways