Estefania Cabanne, Account Manager

··· I manage existing customer accounts to create long-term client relationships. ··· Confidently lead individuals and groups, easily gaining buy-in from teams. ··· Ambitious in setting personal and professional goals. ··· Express opinions and make complex decisions with conviction. ··· Quick to tackle potential problems or obstacles, acting immediately and decisively. ··· Skilled in writing, communication, and computer tools at a high level. ··· Possess working knowledge of CAT and design tools.

Translation Trends 2026: What’s Coming and How to Prepare

| May 4, 2026

Translation has changed. The debate on “AI versus Humans” is over. Today, the best approach uses both: AI for speed and humans for cultural connection.

At Latamways, we help your brand do more than just speak a new language—we make sure it actually connects with your target audience. Here is what you need to know to stay ahead this year:

1. AI Does More Than Text
Instead of just translating words, AI can now adapt text, audio, and video all at once. To get the best results, focus on creating clear original content and strong brand guidelines that AI tools can easily follow across any format.

 

2. The Cultural Consultant
AI is great for translating large amounts of basic text quickly. But for important legal, medical, or creative work, you still need people. Human experts ensure your message is accurate, safe, and makes sense for the local culture.

3. Real-Time Everything
You no longer have to wait weeks for subtitles. Live translation for webinars and international meetings is the new standard. As video and audio content grows, instant subtitles and live voice translation are essential for keeping your audience engaged.

4. Local Search Matters
Search engines reward content that feels local and trustworthy, which means generic translations don’t rank well anymore. To succeed online, your content needs to reflect how people actually speak. For example, a user searching in Buenos Aires uses different words than someone in Mexico City.

Ready to upgrade your approach? The translation process is faster than ever, but it still takes a human touch to get the tone right. Let’s schedule a brief 15-minute chat to discuss how our AI tools can improve your workflow and boost your strategy this year.

Contact us now

to learn how we can help you grow your business.

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Save 70% on Your Next Translation Project — Here’s How

| April 13, 2026

For over ten years, one of our closest partners has trusted us with their most sensitive work. Recently, they asked us to help with a project for a U.S. university. The task involved translating training materials that help caregivers provide safe, supportive environments for children and youth.

The Challenge — The project was large and required a very tight turnaround. It wasn’t just about translating words; it was about ensuring the tone was right for a delicate subject, all while meeting a looming deadline.

Our Approach — We didn’t just throw more people at the problem.

Instead, we used a smart workflow that combines our latest technology with a multi-step human review. A dedicated team of linguists handled everything from the initial draft to the final quality checks. We completed the entire project in just over two weeks—and when the client needed a last-minute update, we turned it around the very same day.

The Bottom Line — By streamlining the process, we helped our client see a massive reduction in costs compared to traditional methods. This allowed them to put those resources back into their core mission rather than overspending on production.

This is how we view partnership: Delivering high-quality work quickly, without the “rush” fees or the stress. We’re here to help you find those same efficiencies so you can do more with your budget.


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